The landscape of the iGaming world has been fundamentally redrawn in 2025, and at the center of this transformation is a vertical that was once considered a niche hobby: esports. Professional gaming is no longer just a spectator sport for a younger generation; it has surged to become the fastest-growing segment in the global betting…
Betting
The “March Madness” Effect: How Event Contracts are Changing US Betting Markets
The 2025 NCAA Tournament will be remembered as the moment the line between Wall Street and the sportsbook finally dissolved. While millions of Americans still filled out traditional brackets, a massive secondary market emerged that didn’t involve “betting” in the legal sense, but rather “trading” on the outcome of games. Known as event contracts, these…
Data Over Intuition: Using Predictive Analytics to Build a Winning 2025 Betting Portfolio
In the high-stakes world of sports betting, the year 2025 marks a definitive end to the era of the “gut feeling.” As sportsbooks increasingly employ sophisticated machine learning to set their lines, the casual bettor relying on intuition alone is effectively bringing a knife to a gunfight. The modern winner treats betting not as a…


